Writing Samples: Profile


Profiles require several skills: excellent research skills, so the writer is prepared before speaking with the interviewee; outstanding listening skills, which includes knowing when to stay quiet so the interviewee can speak; knowing how to find the story within the interviewee’s life that will create the backbone of the article; and the ability to find that special quality in the interviewee that will resonate with readers. You’ll find below some of the profiles I’ve written over the years about people and companies.

[portfolio include_type=profile]

Companies I’ve Helped

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail