Strong informational copy requires a balanced mix of useful research, engaging writing, and a commitment to the truth. One thing it should not be is a deluge of facts. The samples below will demonstrate differences in tone and voice in response to the intended readers. I have more samples available if you don’t find what you’re looking for: just drop me a line and I’ll send you what you need.
by Lori Straus (Appeared in just dance! magazine, Summer 2014 issue) Store mannequin for 125 episodes. Opera ghost for 985 performances. Judge for countless dance competitions. Producer, choreographer, director, singer, actor, and dancer for almost 50 years. Can one person truly accomplish this much, and as a dancer, no less? Jeff Hyslop can and has […]
In this short blog post, I highlight hip-hop dancer and choreographer Phillip Chbeeb’s style and work. (Published September 2016.)
This case study highlights how a translation services provider successfully translated their client’s SAP add-ons. The content is gated.
In this blog post, I outline the steps a potential customer should take to ensure the language service provider they choose is a good fit for them. (Published summer 2015.)
Katharina Wolf was born in a small town in Hungary in 1901. In 1914, the Great War broke out. In 1919, her hometown became part of Romania. In 1921, she became pregnant with her first child. What did she worry about? What did she want for her child? Using postcards Katharina wrote years later, discussions […]
(This bulletin notice announced an author visit. Published February 2016. To see the published version, click on the link and scroll down to the third story.) Even though you don’t know him, you may already feel a type of familiarity with author Marc Degens: he writes with a self-deprecating humour common in Canada, and he […]
(This bulletin piece announced the visit of a local author who writes and publishes in German. Published February 2015. To see the published version, click on the link and scroll down to the third story.) A murder, a mysterious beating, a suspicious arrest: all happen at the world-famous Hannover fairgrounds during a computer exhibition in […]
This is a blog post for a translating agency in Berlin, Germany. What do shovelling snow and elearning localization have in common? Click on the link (will open to the company’s webpage) to find out.
This article, written for an SAP ECM consulting firm in the USA, introduces the reader to some of the major updates in OpenText’s Release 16. (Opens to client’s site.)
(This post appeared on a blog for a 2,000-seat live theatre, where blues legend Buddy Guy was playing, with Steve Strongman opening. Published March 2016.) It all started with a man named Smith. Glenn Smith, to be exact. You may know him as the owner of Ethel’s Lounge in Uptown Waterloo, but if you’ve been […]
(This magazine article appeared in The Ontario Dealer, in the November 2013 issue.) The used car industry is on the rise in Canada. IBIS World’s February 2013 report titled Used Car Dealers in Canada: Market Research Report stated that the used car business is a $7 billion industry in Canada. Yet car dealerships, both new […]
I wrote this blog post for Geotab, a telematics company that specializes in fleet management. Its impetus was a recent study that showed that heavy-duty truck emissions were far more dangerous than car emissions. I really enjoyed writing this one, because it forced me to examine my own opinions on this environmental issue and opened […]
I enjoy writing blog posts that help people figure things out. In this one, I review the basics of deciding how much money you have available to purchase a car. As nice as it can be to buy a new, shiny one, sometimes the numbers don’t add up, and the last thing you need is […]
In researching this blog post for the Used Car Dealers’ Association, I learned that only 5% of pet owners who drive with their dogs have a built-in pet safety system installed. This blog post aims to help people find safer ways to drive with their dogs.