Writing Samples: Informational


Strong informational copy requires a balanced mix of useful research, engaging writing, and a commitment to the truth. One thing it should not be is a deluge of facts. The samples below will demonstrate differences in tone and voice in response to the intended readers. I have more samples available if you don’t find what you’re looking for: just drop me a line and I’ll send you what you need.

[portfolio include_type=informational]

Companies I’ve Helped

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail