Feature articles are in-depth pieces of writing meant to give your clients a pleasant, entertaining, and still informational reading experience. Whether they’re reading an interesting profile about your company, the story behind a person’s raison d’être, or a highly informational article related to the products or services you offer, your clients will want want a piece that’s engaging. I’ve written dozens of articles, so if you don’t see something useful below, please contact me.
Jeff Hyslop: The Man of a Thousand Dances
by Lori Straus (Appeared in just dance! magazine, Summer 2014 issue) Store mannequin for 125 episodes. Opera ghost for 985 performances. Judge for countless dance competitions. Producer, choreographer, director, singer, actor, and dancer for almost 50 years. Can one person truly accomplish this much, and as a dancer, no less? Jeff Hyslop can and has […]
Raising the Roof on Their Own Terms
(This article was written for Heffner Motors, a Toyota and Lexus dealership in Ontario, for the local Chamber of Commerce magazine. Published December 2014.) In 1973, John Heffner had two options: raise the 32’ x 37’ roof and build a second floor up to it, or take down the roof, build the second floor, and […]
Grace Butler in the Spotlight
(This article was published in just dance! magazine, in the summer 2015 issue.) “Come rain, come shine, come snow, come sleet, the show must go on.” Most dancers know that phrase, and many treat it as a personal creed. The dedication to their art drives them to be on stage, on time, no matter what. […]
OEM vs. Aftermarket Parts: Building Trust in Your Customer Part by Part
(This magazine article appeared in The Ontario Dealer, in the November 2013 issue.) The used car industry is on the rise in Canada. IBIS World’s February 2013 report titled Used Car Dealers in Canada: Market Research Report stated that the used car business is a $7 billion industry in Canada. Yet car dealerships, both new […]