TagLori Straus

5 Disadvantages of Outsourcing Your Marketing

5

When you’re running your own business, honesty is important. Honesty tells you if you’re making money, if the new hire you hoped would be your star has turned into the rotten apple no one wants, and if outsourcing some of your work is a bad idea. Today, I’m going to discuss the disadvantages of outsourcing your marketing. 1. You have little say over how your outsourced help uses their time. You...

What Went Wrong with Your Marketing Copywriter

W

The problem: You don’t like the marketing copywriter you’ve hired to do some work and you still owe them money. If only you knew the warning signals, you’d have backed out earlier. I’m a copywriter, and I’ve had clients who were unhappy with my work. After dissecting those assignments (an unpleasant experience, let me tell you), I discovered a few commonalities. I’ll share them here with you so...

8 Ways to Save Money When Working With a Freelance Writer

8

Time equals money. That’s nothing new, and yet it’s often forgotten. One thing that could hold you off from hiring a freelance writer is the cost. Any freelancer who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to save your freelancer time, which will keep costs down. Have as many...

Define Your Needs When Outsourcing Writing

D

Finding the right writer when you’re outsourcing your writing can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions. You need to find the writer who fits you and your organization best. Some writers will charge more per hour than others, and you may be tempted to look at just the price. But...

How Do Freelance Writers Set Their Rates?

H

I’ve seen advertised rates for freelance writers from $5/hour to over $200/hour. Why such a huge range? Freelance writers set their fees based on many factors, and this results in some charging as little as $35 CAD per hour and others charging over $200 CAD per hour. (The Professional Writers Association of Canada gives a larger selection of price ranges.) Let me take you through a few...

A Selection of Companies I Have Written and/or Edited For

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail