Magazine article

OEM vs. Aftermarket Parts: Building Trust in Your Customer Part by Part

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Car parts hanging on a wall. For article on OEM vs. aftermarket parts.

(This magazine article appeared in The Ontario Dealer, in the November 2013 issue.) The used car industry is on the rise in Canada. IBIS World’s February 2013 report titled Used Car Dealers in Canada: Market Research Report stated that the used car business is a $7 billion industry in Canada. Yet car dealerships, both new and used, still have a bad media reputation. Aside from the stereotypical...

Grace Butler in the Spotlight

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Dance student Grace Butler. Photo by Renata Templeton-Caughlin of Tempo Photography in Collingwood

(This article was published in just dance! magazine, in the summer 2015 issue.) “Come rain, come shine, come snow, come sleet, the show must go on.” Most dancers know that phrase, and many treat it as a personal creed. The dedication to their art drives them to be on stage, on time, no matter what. But for people like 12-year-old Grace Butler, her dedication has nothing to do with it...

Raising the Roof on Their Own Terms

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Heffner & Zimmermann families, circa 1965, in Rockway Gardens, Kitchener. Heffner Motors is in the background.

(This article was written for Heffner Motors, a Toyota and Lexus dealership in Ontario, for the local Chamber of Commerce magazine. Published December 2014.) In 1973, John Heffner had two options: raise the 32’ x 37’ roof and build a second floor up to it, or take down the roof, build the second floor, and then rebuild the roof. The first option was dangerous, and no general contractor would do...

Jeff Hyslop: The Man of a Thousand Dances

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Headshot of Canadian stage icon Jeff Hyslop

by Lori Straus (Appeared in just dance! magazine, Summer 2014 issue) Store mannequin for 125 episodes. Opera ghost for 985 performances. Judge for countless dance competitions. Producer, choreographer, director, singer, actor, and dancer for almost 50 years. Can one person truly accomplish this much, and as a dancer, no less? Jeff Hyslop can and has and still is. “I know. Isn’t it crazy?”...

A Selection of Companies I Have Written and/or Edited For

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail