copywriter Canada

Driving with Dogs

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Dog sitting in red convertable. Blog post written by Lori Straus.

In researching this blog post for the Used Car Dealers’ Association, I learned that only 5% of pet owners who drive with their dogs have a built-in pet safety system installed. This blog post aims to help people find safer ways to drive with their dogs.

How Much of Your Income Should You Spend on Your Vehicle?

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I enjoy writing blog posts that help people figure things out. In this one, I review the basics of deciding how much money you have available to purchase a car. As nice as it can be to buy a new, shiny one, sometimes the numbers don’t add up, and the last thing you need is to be stuck with a depreciating asset you can’t afford.

Are Heavy-Duty Trucks the Key to Solving Air Pollution?

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I wrote this blog post for Geotab, a telematics company that specializes in fleet management. Its impetus was a recent study that showed that heavy-duty truck emissions were far more dangerous than car emissions. I really enjoyed writing this one, because it forced me to examine my own opinions on this environmental issue and opened my mind to other data and therefore a different solution than...

What Is Flamenco Dance? Myriam Allard Answers

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This blog post comes from the blog I write under Lori Wolf-Heffner, the name I use for my fiction writing. On that blog, I occasionally interview artists from different disciplines, including the performing arts. In this blog post, the interview is with Myriam Allard, a Flamenco dancer from Montreal.

Raising the Roof on Their Own Terms

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Heffner & Zimmermann families, circa 1965, in Rockway Gardens, Kitchener. Heffner Motors is in the background.

(This article was written for Heffner Motors, a Toyota and Lexus dealership in Ontario, for the local Chamber of Commerce magazine. Published December 2014.) In 1973, John Heffner had two options: raise the 32’ x 37’ roof and build a second floor up to it, or take down the roof, build the second floor, and then rebuild the roof. The first option was dangerous, and no general contractor would do...

A Selection of Companies I Have Written and/or Edited For

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail