Website Rewrite

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The website for this client is quite extensive, but I was asked to rewrite many of the main pages. When I tackle a website rewrite, the page I start with is often the page many leave until the end: the About Us page. I start here, because if you like how your company looks on this page, then we’ve the right tone for the rest of the website. Check out this About Us page for a translation...

Foreign Language Anxiety in the Workplace

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This client is an example of one who needs a freelance writer with multiple skills. I translate, transcreate, edit, and write for them. This blog post focuses on an unknown aspect of mental health: foreign language anxiety in the workplace. Visit text&form‘s website the view the post.

How Far Do Electric Vehicles Drive?

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Since early 2019, I’ve been writing eight blog posts per month for the Used Car Dealers’ Association. The posts cover a range of topics: financial, environmental, family, and safety, to name a few. This one discusses the distance electric vehicles drive. Please visit the UCDA‘s website to view it.

Between Worlds: An Example of Creative Writing

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Creative writing helps me keep my copywriting focused on storytelling. (And copywriting helps me keep my creative writing succinct.) I write novels to keep me on my creative path and practice storytelling to its fullest. This series of novels takes place in real locations, and half of each novel is historical fiction, which requires a good deal of research before I begin each new story. Moreover...

Driving with Dogs

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Dog sitting in red convertable. Blog post written by Lori Straus.

In researching this blog post for the Used Car Dealers’ Association, I learned that only 5% of pet owners who drive with their dogs have a built-in pet safety system installed. This blog post aims to help people find safer ways to drive with their dogs.

How Much of Your Income Should You Spend on Your Vehicle?

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I enjoy writing blog posts that help people figure things out. In this one, I review the basics of deciding how much money you have available to purchase a car. As nice as it can be to buy a new, shiny one, sometimes the numbers don’t add up, and the last thing you need is to be stuck with a depreciating asset you can’t afford.

Are Heavy-Duty Trucks the Key to Solving Air Pollution?

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I wrote this blog post for Geotab, a telematics company that specializes in fleet management. Its impetus was a recent study that showed that heavy-duty truck emissions were far more dangerous than car emissions. I really enjoyed writing this one, because it forced me to examine my own opinions on this environmental issue and opened my mind to other data and therefore a different solution than...

Companies I’ve Helped

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail