CategoryGeneral

What Went Wrong with Your Marketing Copywriter

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The problem: You don’t like the marketing copywriter you’ve hired to do some work and you still owe them money. If only you knew the warning signals, you’d have backed out earlier. I’m a copywriter, and I’ve had clients who were unhappy with my work. After dissecting those assignments (an unpleasant experience, let me tell you), I discovered a few commonalities. I’ll share them here with you so...

#Positivesnowday: Stuck Inside? Leave Your Favourite Small Business a Nice Review

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I saw a vendors-wanted ad on Kijiji for a market where I could sell my books at and inquired. The email with the registration form came from a Gmail account with someone’s first name at the bottom. Although Gmail accounts aren’t dealbreakers for me, they are red flags, so I investigated further. The online reviews for this market organizer were horrendous. No matter where I looked...

8 Ways to Save Money When Working With a Freelance Writer

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Time equals money. That’s nothing new, and yet it’s often forgotten. One thing that could hold you off from hiring a freelance writer is the cost. Any freelancer who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to save your freelancer time, which will keep costs down. Have as many...

The Difference Between an Employee and a Freelancer

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Employee vs. freelancer. You’ll have times where contracting freelancers (in any profession) is more beneficial than hiring employees. And of course, you’ll have times where the reverse is true. I’ve worked in both roles, so here’s a quick run-down of the differences. (These are mostly practical differences, though there are also legal ones. Check with your relevant government departments and/or...

Define Your Needs When Outsourcing Writing

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Finding the right writer when you’re outsourcing your writing can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions. You need to find the writer who fits you and your organization best. Some writers will charge more per hour than others, and you may be tempted to look at just the price. But...

A Selection of Companies I Have Written and/or Edited For

Lori Straus has written for FleetCarma.
Logo of the University of Waterloo
Logo for the Centre In The Square
Logo for just dance! magazine
Logo for the Dance Current
Logo for InfoSpire
Logo for Star Performance Academy
Masthead for Globe & Mail