Outsourcing Your Marketing

5 Disadvantages of Outsourcing Your Marketing

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When you’re running your own business, honesty is important. Honesty tells you if you’re making money, if the new hire you hoped would be your star has turned into the rotten apple no one wants, and if outsourcing some of your work is a bad idea. Today, I’m going to discuss the disadvantages of outsourcing your marketing. 1. You have little say over how your outsourced help uses their time. You...

What Went Wrong with Your Marketing Copywriter

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The problem: You don’t like the marketing copywriter you’ve hired to do some work and you still owe them money. If only you knew the warning signals, you’d have backed out earlier. I’m a copywriter, and I’ve had clients who were unhappy with my work. After dissecting those assignments (an unpleasant experience, let me tell you), I discovered a few commonalities. I’ll share them here with you so...

How to Open a Blog Post: By Not Using These 3 Tactics

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How do you bore your audience quickly? By using any of the following tactics to open your blog post. 1. General comments These are observations like, “Technology is increasingly faster now than ever before,” or “The world has never before been this complex.” These general statements are not only hyperboles, but I’ve been reading them for years now. When will we not be in a faster or more...

#Positivesnowday: Stuck Inside? Leave Your Favourite Small Business a Nice Review

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I saw a vendors-wanted ad on Kijiji for a market where I could sell my books at and inquired. The email with the registration form came from a Gmail account with someone’s first name at the bottom. Although Gmail accounts aren’t dealbreakers for me, they are red flags, so I investigated further. The online reviews for this market organizer were horrendous. No matter where I looked...

8 Ways to Save Money When Working With a Freelance Writer

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Time equals money. That’s nothing new, and yet it’s often forgotten. One thing that could hold you off from hiring a freelance writer is the cost. Any freelancer who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to save your freelancer time, which will keep costs down. Have as many...

The Difference Between an Employee and a Freelancer

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Employee vs. freelancer. You’ll have times where contracting freelancers (in any profession) is more beneficial than hiring employees. And of course, you’ll have times where the reverse is true. I’ve worked in both roles, so here’s a quick run-down of the differences. (These are mostly practical differences, though there are also legal ones. Check with your relevant government departments and/or...

Define Your Needs When Outsourcing Writing

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Finding the right writer when you’re outsourcing your writing can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions. You need to find the writer who fits you and your organization best. Some writers will charge more per hour than others, and you may be tempted to look at just the price. But...

How Do Freelance Writers Set Their Rates?

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I’ve seen advertised rates for freelance writers from $5/hour to over $200/hour. Why such a huge range? Freelance writers set their fees based on many factors, and this results in some charging as little as $35 CAD per hour and others charging over $200 CAD per hour. (The Professional Writers Association of Canada gives a larger selection of price ranges.) Let me take you through a few...

A Selection of Companies I Have Written and/or Edited For

Lori Straus has written for FleetCarma.
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