How Do Freelance Writers Set Their Fees?

Writers set their fees based on many factors, and this results in some charging as little as $35 CAD per hour and others charging over $200 CAD per hour. Let me take you through a few considerations writers look at when setting their fees.


This can include both subject matter expertise and writing expertise. An experienced writer in a highly specialized subject area will charge more. For example, a medical writer who has been writing about cardiology for 15 years will have a significantly higher rate than someone who opened up shop shortly after graduating with an MA in English.


Some sectors are more popular than others, so you’ll have a wider pick of writers to choose from. Food writing, for example, is very popular these days. Writers with just a few years of experience in food writing will likely cost less than those of the same writing experience but who specialize in international taxation laws for corporations.

Your Organization

Some writers will have different rates depending on the size and legal status of your organization. They may, for example, offer discounts to non-profits or charge less for regular work (as opposed to occasional project work).

The Writer’s Location

Writers who live in a major metropolis, like Toronto or New York City, have a much higher standard of living to pay for and also live in a better-paying market. They will likely charge more.


Some writers use only their latest version of MS Office, which could date back to 2003. Other writers, though, may use a variety of software for writing and editing, pay for access to various research sources, and also use more advanced tools to help manage their business.

When You Hire Lori

Those are just the basics. A writer should also know how to bring value to the customer. Here’s what you get when you hire me:

  • My voice on the phone (as opposed to a call centre agent’s)

  • My words in all my emails (as opposed to those of a virtual assistant)

  • Content customized to your company’s voice and style

  • Original content that will not be sold to anyone else (because once you’ve paid for the project, copyright is yours)

  • Custom research where needed

  • A native English speaker who can write in Canadian and American English (that should be a given, but these days it isn’t)

  • A writer who is fluent in German and therefore has access to more information

  • A team player who can lead and follow as needed and align herself to your company’s style guide and other requirements

When you’re shopping around, ask writers about their pricing: they should be able to justify why they charge what they do. And that goes for me, too: Call me and ask any questions you’d like about my pricing, the way I work, and what I can bring to your organization. It’s important to know what you’re getting for the price. After all, you need to find someone you feel good about, because you don’t want to have to shop around again.

Learn more about my rates or contact me with any questions.